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Small Business Administration
Why, Who, What, Where, and When: A Business Plan That Actually Gets Used
Curriculum
5 Sections
25 Lessons
Lifetime
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Why: The Foundation nobody skips twice
6
1.1
The difference between a reason and a strategy
20 Minutes
1.2
3 Questions Assignment
1.3
What problem are you actually solving and for whom
1.4
Why your why has to survive a bad quarter
1.5
Mission statements that mean something versus ones that mean nothing
1.6
Stress testing your motivation before you build on it
Who: Your Customer, Your Competition, and Your Market
5
2.1
Knowing Yourself as a Business Owner Before the Business Tells You
2.2
Co-Founders and Partners — What the Relationship Actually Requires
2.3
Collaborators, Contractors, and the People You Will Depend On
2.4
Advisors, Mentors, and Who Actually Deserves Access to Your Decisions
2.5
Building a Who That Can Survive What the Business Will Put It Through
What: Your Offer, your model and your numbers
5
3.1
Defining your offer with enough clarity that a stranger understands it immediately
3.2
Business models explained — how money actually moves in your type of business
3.3
Pricing your offer without underselling yourself or losing the room
3.4
Revenue projections for people who hate math but need the numbers
3.5
The break even calculation every business owner needs to do before they spend anything
Where: Your Location, your Channels and your reach
5
4.1
Physical location versus online versus hybrid — making the right call for your model
4.2
Sales channels — where you will actually sell and why it matters
4.3
Marketing channels — where your customer already is and how to show up there
4.4
Geographic considerations — local, regional, national, and what you can realistically serve
4.5
Building your where into your financial plan before you commit to anything
When: Your Timeline, Your Milestones and Your Exit
5
5.1
Building a realistic launch timeline that accounts for what always goes wrong
5.2
Milestones versus goals — how to measure progress in a way that actually tells you something
5.3
Cash flow timing — when money comes in versus when it goes out and why the gap matters
5.4
Decision points — when to scale, when to pivot, and when to stop
5.5
The exit plan nobody wants to write and everyone needs
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